A Better Story Starts Here
Everything our children eat matters, which is why we ensure every ounce of our food is organic, high-pressure protected, clean, and delicious. Trusted by parents, craved by kids
Our Founding Story
In 2015, Cassandra Curtis founded Once Upon a Farm with co-founder Ari Raz to create more nutritious, convenient, and delicious baby food options for her daughter, something she couldn’t find in her local supermarket. After developing her own recipes and launching the first high-pressure protected baby food at retail, she joined forces with industry leader and former Annie’s CEO John Foraker, along with actress, philanthropist, and mum of three, Jennifer Garner, to build the next generation childhood nutrition company.
Today, Once Upon a Farm products can be found in thousands of stores across the U.S. and are now expanding globally — offering a growing range of organic, farm-fresh snacks and meals for babies and children.
Meet Our Co-Founders
Farmer Jen’s Family Farm
Our Co-Founder, Jennifer Garner's, century-old family farm in Locust Grove, Oklahoma is a source of inspiration for some of our favourite recipes.
The O’Farm Standards
- ✔️ We take sourcing seriously.
- ✔️ We intentionally craft every recipe with your little one in mind.
- ✔️ We aspire to drive improvements daily in childhood nutrition.
Ingredients Grown and Selected with Care
Organic is our baseline, guiding how we grow, source, and create every recipe. We follow European Union organic standards to ensure our fruits and vegetables are grown responsibly — good for people, for the planet, and for the next generation.
"As moms, we make a promise to help our children reach their fullest potential. Food plays a huge role in that which is why we carefully craft each nutrient-dense recipe with your little one’s future in mind."
Cassandra Curtis, Founder & Chief Innovation Officer
Our Commitment
Through our partnership with Save the Children, we’ve provided over 1,000,000 nutritious meals to children in food-insecure communities. These meals support Save the Children’s early education and nutrition programmes — helping kids reach their full potential for a healthier, happier tomorrow.
